Every product on this page was chosen by a Harper’s BAZAAR editor. We may earn commission on some of the items you choose to buy.
CUUP designs often feel like they’re made-to-measure. “We take a meticulous approach to sizing by making measurements on real bodies and working with real people to guide our development process,” Torres says. “Each of our patterns is customized to respond to how bodies change proportionally, to offer design solutions that feel sexy, minimal, and empowering for all women who wear CUUP.”
Sizes: Bras, 30A–44H; underwear, XS–3XL
Prices: $20–250
Best for Sexy Nights
Agent Provocateur
Best for Sexy Nights
Agent Provocateur
Sometimes less is more—especially when it comes to Agent Provocateur’s must-show pieces. You won’t want anything covering them up: Sheer shorts, corsets, garters, and balconette bras all carry a dark romanticism that is worth the price.
Sizes: Bras, 30A–38G; underwear, XS–XL
Prices: $100–$3,000
Most Comfortable
Cou Cou Intimates
Most Comfortable
Cou Cou Intimates
Cou Cou is redefining daily undies for a new generation, offering elevated, intimate, dainty essentials that bridge the gap between lingerie and underwear. Comfort and cuteness go hand in hand here. Girlhood, anyone?
Sizes: Bras and underwear, XXS–XXL
Prices: $20-250
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Most Vintage-Inspired
Moxy Intimates
Most Vintage-Inspired
Moxy Intimates
Now 15% Off
Founded by a group of female designers in Brooklyn in 2019, Moxy was launched on Etsy as an answer to the lack of affordable yet tasteful lingerie on the market. Now, it’s a stand-alone destination with styles from bodysuits to sleepwear for less than $100.
Sizes: Bras and underwear, XS–4X
Prices: Under $100
Sustainable and Size-Inclusive
Lounge
Sustainable and Size-Inclusive
Lounge
89 percent of Lounge’s product launches last year contained recycled materials, and those numbers will continue to rise as the brand focuses on its motto: “Lounge sustainably.” Pieces include T-shirt bras, bridal sets, and lace thongs, all in bright hues.
Sizes: Bras, 30A–38G; underwear, XS–3XL
Prices: $20–$110
Lace is at the heart and soul of every Etam collection—the lush material is constantly being developed, researched, and refined. Channel your inner Parisienne with high-cut undies in matte colors, silky sleep shirts, and lingerie with intricate lace.
Sizes: Bras, 32A–40G; underwear, 2XS–3XL
Prices: $20 to $175
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Savoring Simplicity
Kye Intimates
Savoring Simplicity
Kye Intimates
This L.A.-based intimates and lounge brand crafts functional yet romantic, modern pieces. Made for women by women, they are locally crafted from sustainable materials including deadstock and renewable fabrics such as bamboo.
Sizes: Bras, 0–4; underwear, 1–4
Prices: $40–$110
Lingerie With Whimsy
Dora Larsen
Lingerie With Whimsy
Dora Larsen
This modern lingerie brand uses pigment and adornments to create impish lingerie options. From mild or delightful to willful or bright, consider its range of briefs, bras, and bodysuits, featuring tulle, florals, lace, and color blocking.
Sizes: Bras, 32A–34F; underwear, 6–12
Prices: $30–$200
Most Sumptuous Fabrics
Fleur du Mal
Most Sumptuous Fabrics
Fleur du Mal
Founded by Jennifer Zuccarini in 2012, Fleur du Mal makes pieces that are both airy and cosmopolitan, using luxury fabrics like French Leavers lace and custom embroideries crafted by artisans.
Sizes: Bras, 32A–38G; underwear, XS–XL
Prices: $20–$600
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For the Romantic
Bluebella
For the Romantic
Bluebella
Emily Bendell founded Bluebella with an uncomplicated yet profound vision at the brand’s core: to produce luxurious lingerie, underwear, and nightwear for vibrant, fashion-forward women. As Bendell notes on her site, Bluebella’s pieces aren’t designed for someone else’s gaze—they’re for the wearer. “The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else.”
Sizes: Bras, 30A–40G; underwear, XXS–4XL
Prices: $40–$170
Uncomplicated Elegance
Eres
Uncomplicated Elegance
Eres
Eres is dedicated to showcasing the art of the body through its collections, with each piece feeling like a custom design. Pretty, practical, and ideal for special occasions, Eres sits more on the pricier side, but for good reason.
Sizes: Bras, 32A–38D; underwear, S–L
Prices: $100–$500
All the Embroidery
Journelle
All the Embroidery
Journelle
Now 78% Off
Journelle was founded (and is run) by women, and dedicated to effortless fits. The brand understands how intimate-apparel shopping can be tricky, and recommends taking advantage of its on-site, free fittings. What you’ll find? Embellishments, lace, romantic bodysuits, and soft sheer tones.
Sizes: Bras, 30A–42L; underwear, XXS–XXL
Prices: $16–$715
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The Everyday Essentials
Skims
The Everyday Essentials
Skims
Underwear and shapewear are rebranded as “solutionwear” at Skims, and all the offerings somehow solve problems we’ve had for years. The range of bras, undies, loungewear, and now, men’s intimates arrive in softened neutral ribs, jerseys, silks, and more. The best part? The sizing, which covers an enormous spectrum.
Sizes: Bras, 30A–46H; underwear, XXS–4XL
Prices: $10–$150
Pared-back, simple, and buttery soft, CDLP is for the minimalist who prefers comfort over corsets. These signature underpinnings have been crafted in Europe from eco-friendly textiles and are known for their breathability, softness, and moisture-wicking effects.
Sizes: Bras and underwear, XS–XL
Prices: $90–$165
The Most Aesthetic Range
Love Stories
The Most Aesthetic Range
Love Stories
Love Stories, a brand founded by designer Marloes Hoedeman, combines all of our favorite things: size inclusivity, recycled materials, biodegradable packaging, and both lace and cotton offerings.
Sizes: Bras, 32A–38D; underwear, S–XXL
Prices: $20–$165
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Signature Feminine Styles
Kat the Label
Signature Feminine Styles
Kat the Label
Australia-based Kat the Label sets out to design classic lingerie sets, bralettes, bodysuits, bustiers, and sleepwear in a variety of seasonal hues. When it comes to contemporary chefs d’oeuvre, this brand is the one to look toward.
Sizes: Bras and underwear, XS–2X
Prices: $30–$110
Less Is More
Organic Basics
Less Is More
Organic Basics
Organic Basics believes in comfort and sustainability for all, with collections carefully chosen for the environment and the health of our bodies. Designed in Copenhagen, you’ll find effortless and uncomplicated must-haves, from cotton undies to ribbed singlets and unlined demi bras.
Sizes: Bras and underwear, XXS–XXL
Prices: $10–$60
The Meticulously Detailed
I.D. Sarrieri
The Meticulously Detailed
I.D. Sarrieri
Julia Dobrin of I.D Sarrieri has an influential and refined woman in mind while designing her lingerie. Each piece is brimming with Chantilly lace, mousseline, and silk satin, and imbued with meticulous details like scalloped underbands and embroidered tulle.
Sizes: Bras, 32B–36DD; underwear, XS–XL
Prices: $140–$800
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For In-Between Cup Sizes
ThirdLove
For In-Between Cup Sizes
ThirdLove
Fashion industry mavens Heidi Zak and Ra’el Cohen saw a gap in the market: They discovered that women often fall between cup sizes, so they designed a new range of bras with half cups to curate a better fit and more support. They believe you shouldn’t have to choose between style and comfort—and their lingerie offers plenty of both.
Sizes: Bras, 30A–44H; underwear, XS–3X
Prices: $28–$80
Graceful everyday basics like tanks, pajamas, and lingerie are the focus at Skin. Natural materials and organic cotton are the brand’s hallmarks, and the collection now includes swimwear made from high-quality technical fabrics, too. You’ll be pleased to discover soft, reversible designs and multifunctional straps.
Sizes: Bras, XS–L; underwear, XS–XXL
Prices: $30–$300
Cortne Bonilla is freelance writer who occasionally dabbles in party reporting. When she’s not writing, you can find her vintage shopping, sipping iced lattes, reading on the train, and indulging in Pilates.
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