.css-1le37t3{display:block;grid-area:item_image;left:-0.938rem;position:relative;width:100vw;}@media(min-width: 40.625rem){.css-1le37t3{width:100%;left:0rem;}}@media(min-width: 64rem){.css-1le37t3{margin-bottom:5rem;margin-top:1rem;}}.css-1le37t3 img{vertical-align:top;}.css-8tmigj{-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;background-color:bg-block-content-big-story-imageright;}@media(max-width: 48rem){.css-8tmigj{padding-top:2.5rem;}}@media(min-width: 48rem){.css-8tmigj{padding-right:3rem;}}@media(min-width: 64rem){.css-8tmigj{padding-top:0;padding-right:5rem;}}.css-1icmzzt{font-family:SangBleuOGSerifRegular,SangBleuOGSerifRegular-roboto,SangBleuOGSerifRegular-local,Georgia,Times,Serif;font-size:1.25rem;font-weight:400;letter-spacing:0.0075rem;line-height:1.1;margin-bottom:0;margin-top:0;}@media(max-width: 48rem){.css-1icmzzt{font-size:1rem;line-height:1.4;}}.css-1dmjnw1{position:relative;}.css-1dmjnw1:before{content:””;position:absolute;}.css-1jqt7ay{display:block;font-family:NewParisTextBook,NewParisTextBook-roboto,NewParisTextBook-local,Georgia,Times,Serif;font-size:2.87501rem;font-weight:400;letter-spacing:-0.015rem;line-height:1.1;margin-bottom:1.5rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-1jqt7ay:hover{color:link-hover;}}@media(max-width: 48rem){.css-1jqt7ay{font-size:2.5rem;line-height:1.1;}}Paris Hilton Was Thinking Pink in Two Different Eye-Popping Looks.css-ha23m7{position:relative;}.css-ha23m7:after{content:””;position:absolute;}.css-yb0m4e{font-family:SangBleuOGSerifRegular,SangBleuOGSerifRegular-roboto,SangBleuOGSerifRegular-local,Georgia,Times,Serif;font-size:1.375rem;line-height:1.4;}@media(max-width: 48rem){.css-yb0m4e{font-size:1.25rem;line-height:1.4;margin-bottom:1rem;}}@media(min-width: 48rem){.css-yb0m4e{margin-right:8rem;}}.css-yb0m4e p{margin-bottom:0rem;margin-top:0rem;}She’s been embracing the rosy tone for as long as we can remember

Since her days on The Simple Life, Paris Hilton has ensured her brand embraces all things pink. From the outfits she chose for dog Tinkerbell to the cover of her book Confessions of an Heiress, the color has been present in nearly everything Hilton touches. So it wasn’t a huge surprise to see the socialite embracing the Barbie tone twice at different red-carpet appearances on Wednesday (and don’t make us make the Mean Girls reference).

The first event was Variety’s Entertainment Marketing Summit, where Hilton spoke alongside her media brand 11:11’s chief operating officer, Bruce Gersh, on a keynote panel called “Propelling Brands Into the Epicenter of Culture.” For this speaking engagement, the reality star wore a fuchsia midi dress from New York–based label Zaffori. Hilton was eye-catching in the neon look, which featured flared sleeves that cut off right along the elbow, as well as pleated panels on the sides of the skirt. Her stylist, Sammy K., paired the gown with diamond stud earrings and hot-pink pointed-toe heels.

variety entertainment marketing summit presented by deloitte arrivals

Rodin Eckenroth//Getty Images

Hilton didn’t stop there. Keeping the pink streak going, she wore another rosy look for her second event of the day: the launch of her new Tan-Luxe duo set, which features a self-tanning mist and a luxe mitt.

paris hilton x tan luxe launch event

Jon Kopaloff//Getty Images

For this carpet, Hilton switched things up in a sparkly wrap dress from Bronx and Banco that zigzagged across her body, leaving peekaboo moments along her stomach and chest. The mock-neck design included a long piece of fabric that hung off the side, while the sleeves completely covered Hilton’s hands, leaving only cutouts for her fingers. To complete the look, she wore pointy pink pumps, but this pair came in more of a coral hue, to match the shade of the dress.

Headshot of Joel Calfee

Joel is the editorial and social media assistant for HarpersBAZAAR.com, where he covers all things celebrity news. When he steps away from the keyboard, you can likely find him singing off-key at concerts, scavenging thrift stores for loud wardrobe staples, or perusing bookstores for the next great gay romance novel.