All About Meghan Markle’s American Riviera Orchard

Duchess Meghan may not be going back to blogging, but she will be selling some vegan jellies and face serums—and we could not be more on board.

On March 15, the Duchess of Sussex quietly opened an Instagram account for her new Montecito, California–based lifestyle brand, American Riviera Orchard. While she has disclosed almost nothing about the venture, the trademark applications provide some details.

Last year, a friend of the duchess told Harper’s Bazaar royal editor at-large Omid Scobie, ahead of the release of Scobie’s book Endgame, that Meghan’s brand would be “something more accessible” than Gwyneth Paltrow’s luxury wellness platform Goop. “Something rooted in her love of details, curating, hosting, life’s simple pleasures, and family.”

Meghan has, after all, always been a tastemaker. On her old blog the Tig, she regularly wrote about good food, fashion, beauty, and travel. The friend added, “Meghan is busy working on creating something safe and timeless. And something that won’t be accused of riding on the back of anything royal.”

Ahead, we break down everything to know about her new venture.

the hague, netherlands april 15 meghan, duchess of sussex attends a reception for friends and family of competitors of the invictus games at nations home at zuiderpark on april 15, 2022 in the hague, netherlands photo by samir husseinwireimage

Samir Hussein//Getty Images


American Riviera Orchard will be selling an array of home and lifestyle goods.

According to the initial trademark application filed on February 2, American Riviera Orchard will sell home decor and kitchen items including decanters, napkin rings, cutlery, table linens, placemats and napkins, and even cookbooks.

The site will also offer plenty of healthy edible options: “jellies, jams, marmalades, fruit preserves, edible oils and fats, and preserves, vegetable-based spreads, legume-based spreads, nut-based spreads, garlic-based spreads, sesame-based spreads, dairy-based spreads, nut butters, fruit butters.”

Other trademark applications filed on March 9 reveal American Riviera will also sell cosmetic products, fragrances, stationery, wallpaper, yoga equipment, and gardening gear. The list includes: “non-medicated skin care preparations, bath and shower gels and salts not for medical purposes, non-medicated hair preparations, bath soap,” and “body lotions, cosmetics, body oil, scented oils,” room fragrances, incense, and even jewelry, among many other things.

american riviera orchard

Courtesy of American Riviera Orchard via Instagram

Meghan teased the brand on Instagram.

Meghan shared the first Story on the brand’s Instagram on March 14. The clip showed her arranging a bouquet of white roses and cooking up something in what seemed to be her Montecito home kitchen, wearing a casual white tank. The video was set to Nancy Wilson’s “I Wish You Love.”

Currently, though, the brand’s Instagram simply features nine images in a grid, arranged to form a large composite image of its golden logo. The name American Riviera Orchard seems to be a nod to Santa Barbara, California—where Meghan lives with husband Prince Harry and their two children, Prince Archie, four, and Princess Lilibet, two—as the area around the coastal city is often referred to as the “American Riviera” due to its warm climate, lush green landscapes, and food-and-wine scene.

She sent American Riviera Orchard gift baskets to friends and celebrities.

We got a first look at one of the brand’s products when fashion designer Tracy Robbins, a friend of the duchess, shared an image of an American Riviera Orchard gift basket on her Instagram Story in April. “Thank you for the delicious basket!” Robbins wrote. “I absolutely love this jam so not sure I’m sharing with anyone 🙂 @americanrivieraorchard Thank you M! 🤍 #montecitogoodness #americanrivieraorchard.”

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Tracy Robbins/Instagram//Instagram

The basket was filled with lemons and a glass jar of jam marked as the 17th out of 50. While showing off a close-up of the product, Robbins added, “@americanrivieraorchard breakfast, lunch and dinner just got a little sweeter. 🤍.” Seems some products might be available to purchase very soon.

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Tracy Robbins/Instagram//Instagram

Actor Tracee Ellis Ross also shared a look at her American Riviera Orchard goodies on her Instagram Story on April 18. The basket similarly featured a ceramic pot holding lemons and a jar of jam, this one marked “21 of 50.” Nestled in the back was an envelope bearing Ross’s name, presumably in Meghan’s signature calligraphy.

a bowl of fruit

Instagram

Others who received the goodie basket from the duchess include momager Kris Jenner, actor Mindy Kaling, model Chrissy Teigen, Argentine socialite Delfina Blaquier, Prince Harry’s polo buddy and actor Nacho Figueras, Meghan’s friend Kelly McKee Zajfen, and Meghan’s former Suits costar Abigail Spencer.

american riviera orchard goodie basket

courtesy of Kris Jenner via Instagram

“Thank you @americanrivieraorchard,” Jenner wrote over a photo of the goodie basket on her Instagram Story.

“This jam is my jam. A delicious taste of what’s to come indeed… love you so M,” Spencer wrote alongside a series of photos with the jam on Instagram.

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Rosa Sanchez is the senior news editor at Harper’s Bazaar, working on news as it relates to entertainment, fashion, and culture. Previously, she was a news editor at ABC News and, prior to that, a managing editor of celebrity news at American Media. She has also written features for Rolling Stone, Teen Vogue, Forbes, and The Hollywood Reporter, among other outlets.